Google to big to fail?

I did something today that I found very interesting. Interesting to me I am sure, but I do measure by bemusement against my own experiences and expectations and now against what others might generally accept.

Having recovered from an operation I am well enough now to only need be seen by the fine doctors that saw to me twice a year. So last Friday I set the appointment for 6 months hence. Today I got the letter, proving that the top heavy administration that is crippling our healthcare system is at least doing its job.

Then I set about the task of reminding myself. This is where my fascination set in. I was about to set my appointment in Google Calendar. Six months time. Interesting really isn't it. I had conversation about a week ago about a company that is too big to fail. Funnily, I can't even remember what I argued! Did I argue that Google is too big to fail? Or did I argue that Google was bound to eventually fall from grace like every other big company before it, lets face it - Microsoft is not what is once was. Apple fell and came back - but it fell. IBM once owned the market. Dell had a good byte (lols) of the cherry. But all these companies are clearly still here. What about Commodore, Atari, Amstrad.

Now someone could come back at me with every example I give and argue the toss. Excellent go on.

But think also of Yahoo! who fell (big time) and is back. Blackberry, Nokia. There clearly are examples of what I am talking about. And this is why it is good what I can't remember what I argued. It makes the conversation objective. It helps me remember that a lot of big, and I am really only talking about the BIG companies here, do at least fall. And when they fall the next giant either fumbles or falls strategically into its place.

The interesting example here is IBM who lost their superpower status to Microsoft in the eighties with the operating system wars and Yahoo who lost their superpower status to Google in the search market in the 90's.

All things come and go, all things. Period. Everything is in a constant state of flux. Mountains, time, physics, even Google. So when will Google change, and how suddenly and how much and for how long? Well, I hope they around for the next six months so I can remember my appointment!

:)